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This article is the number 2 of 4 on the same subject, and it follows my previous post called “You MUST Become a Level One Business Builder FIRST!”
Remember what we said last time: once you have completed your training, acquired all necessary skills and practiced enough to become a MASTER PROSPECTOR and a MASTER RECRUITER, you are getting leads on regular basis. You recruit 1 to 2 new team members per week (if you work part time), and 2 to 4 new team members per week (if you work full time). You are now an accomplished Level One Business Builder and it is time to for you to be MOVING TO LEVEL TWO BUSINESS BUILDER.
This is when things are getting really exciting!
DIFFERENCE BETWEEN LEVEL ONE & LEVEL TWO BUSINESS BUILDER
When you are MOVING TO LEVEL TWO BUSINESS BUILDER, you move from 90% PUSH and 10% PULL (Level One) to 50% PUSH and 50% PULL marketing (Level Two). You are still initiating phone calls and writing emails. You are still publishing articles and posts on classified ads. However your business is naturally switching to 50% PULL marketing. What it means is that your contents are suddenly attracting people. You have started to build a name. You are getting known to the public and people are following you. Your team members trust you and they are progressively calling you, to ask your help closing their deals with their own prospects. You are attracting people. You are just simply implementing ATTRACTION MARKETING.
You start generating your OWN branded leads. People are coming to you because they like your ads, because of the quality of your content, because they trust you. People start to like you because of your training, because of the webinars and boot camps that you are publishing, because your ads and content are interesting and useful to them. Your image is on the open market and they are being attracted to you. YOU MAKE A DIFFERENCE to them!
This is where the real power of My Lead System PRO (MLSP) comes into play.
DANGER OF MOVING TOO EARLY TO LEVEL TWO
However, there is a danger. Once you become a MLSP member, if you I start jumping into the system and generate leads, but have not done yet what is necessary to become a MASTER PROSPECTOR and a MASTER RECRUITER (a Level One Business Builder), the system will not reward you the way you expect it to do. If you are generating leads, become a fine tuned internet marketer, but are not signing up anybody, if you are getting leads but nobody is joining you, chances are that you are not calling your leads. You are not connecting with them on a personal level to ask them to join your business.
If that is the case, go back to Level One and practice again until you have acquired all these essential skills to be a real MASTER PROSPECTOR and a MASTER RECRUITER.
ADVANTAGES OF LEVEL TWO
To generate your leads, you have to:
- set up your blog
- target niche
- participate in forums
- run classified ads
- use drop cards, car magnet signs
- participate in team co-ops
Some income is coming in and you have the flexibility to re-invest part of it into your business. If you are working on it full time, you are most likely putting more than 20 hours work per week. As you improve, your goal, when you are MOVING TO LEVEL TWO BUSINESS BUILDER, is to leverage your time and skills, to work less than 20 hours but still enroll 2 to 4 team members per week. 50% of your time used until now to initiate the content, is suddenly available to make more contacts. Leads are coming in on a daily basis. Your team keeps growing, and you have more and more people to call, to follow up, to present to. You have to focus on a larger number of team members, to teach them to replicate what you did to become successful. Your team is doing well and continues to grow. You are teaching your team(s) to set up a simple presentation, to follow up with prospects and to bring these new members to their team.
IMPORTANCE OF PERSONAL DEVELOPMENT
MOVING TO LEVEL TWO BUSINESS BUILDER, you want to spend time to take care of your personal development. Why? Because you are not a simple individual involved in online marketing! You are a team leader! You are the CEO of your business. Such a function absolutely requires Leadership, because your team members are watching you and quite often they need guidance, advice and sometime decisions. You are teaching them to duplicate what you are doing.
HOW TO SELF DEVELOP?
There are various means that you can use to improve your leadership skills. You can read books (“THINK & GROW RICH”, “BE A RECRUITING SUPERSTAR”, “GO FOR NO”,”HOW TO WIN FRIENDS & INFLUENCE PEOPLE” or “THE FIRST YEAR IN NETWORK MARKETING” (You can find some of these books on the right side of this site). You can take specialized leadership skills development trainings. You can attend events, where you will meet the most successful leaders in the industry. MLSP LIVE THE DREAM II is taking place in Orlando on 22 & 23 October 2011. You can set up joint ventures with well know Leaders. You can meditate and/or practice yoga. You can get a MENTOR.
Now that you have been MOVING TO LEVEL TWO BUSINESS BUILDER, stay tuned for the LEVEL THREE BUSINESS BUILDER post!
To YOUR FREEDOM & SUCCESS.
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